Understand the importance of packaging at the time of shipping

on August 30, 2022

The logistical process is extremely complex and perhaps most important when it comes to starting a business in the United States. Having several steps within it, for everything to go well, it is necessary to be attentive to details. One of the most important is the packaging of the exported product — from the warehouse responsible for storing the product as well as, mainly, transport. Without the correct choice and proper preparation of your product packaging, logistics can lose performance and affect your entire financial operation.

So, with that in mind, the following post will show you the real importance of packaging in logistics and what its impacts are. Check out!

What are the types of packaging in logistics?

There are 03 types of packaging in logistics, classified as follows: primary, secondary or tertiary, this is due to the type of contact that the packaging has with the product.

Below we list each of them and their particularities.


Primary packaging is when it has direct contact with the product, being directly responsible for protection. In the case of a drug, for example, this package would be the card. In the case of a perishable food, it would be the bag or box that surrounds the food.


In this model of secondary packaging, it is when it groups one or more primary packaging and which may or may not be designated for transport. Following the same example of the medicine, the secondary packaging would be the medicine box itself containing the cards. In the case of food, it could be the box in which the bag is inserted.


And finally, tertiary packaging is the one that groups several secondary packaging and prepares the products for transport. Therefore, it is also known as transport packaging. Examples: lots of medicine or food boxes inside a cardboard master box.

What are the main materials used?

Depending on its use, the packaging can be made of materials that help in the conservation, protection or transport of the product. In this sense, the main packaging – at all levels – is generally used in cardboard, plastic, wood, styrofoam or metal alloys.

Cardboard is usually cardboard packaging mixed with other components. They are widely used at all levels, especially as tertiary packaging. The same happens with the wooden box, which is generally used as packaging in logistics.

Styrofoam packaging, in turn, is usually of the secondary type, while plastic packaging is of the primary type. Other primary packages are those made of metal alloys, steel cans and aluminum alloys, for example.

What precautions should be taken when choosing packaging?

To choose the right packaging for your product, you need to be careful not to negatively influence the customer experience.

The first and most important thing is to make sure the packaging is safe and sturdy. After all, until reaching the final consumer, your product must go through climatic factors in addition to handling.

It is worth paying attention to the presentation and having the explanation in the language of the country where you are selling.

Relationship between product and packaging

A package must, necessarily, suit the type of product being delivered by the company. Therefore, it must be made with the proper material and in the size of the product provided. For example, a beverage needs to be transported in a package that protects the product from possible damage, such as leakage.

Logistics packaging costs

When choosing packaging, it is necessary to strike a balance between price and quality through adequate volume and size so that the total cost of transport remains competitive.

Logistics packaging and the environment

For a company to increase innovation in its management and not generate a negative environmental impact, it is possible to invest in materials that are returnable, such as reusable and recyclable pet bottles.

How does packaging impact logistics processes?

The importance of packaging for logistical processes is mainly due to the fact that it passes through all logistical stages. From when it leaves the company to its final customer, packaging plays a fundamental role.

Therefore, it needs to be thought of following factors such as storage, handling, internal movement and transport. In this case, if it is not strong enough, the integrity of the products will be compromised, possibly leading to reverse logistics due to customer refusal.

If it is excessively heavy, it will not only cause difficulties for handling, but will also generate an increase in freight costs. In the same way, it needs to have as little useful empty spaces as possible, ensuring that there is a greater amount of products, safely, within the same space.

Thus, it is necessary to invest resources and plan the packaging properly, as it impacts the delivery time to the customer, logistics costs, loss reduction and the level of service offered.

How does packaging become a logistical differential?

The planning and choice of packaging have direct impacts on the entire logistics process. This way, you can guarantee better results if done correctly. Therefore, it is very important not only to choose the ideal packaging, but also to think about what your participation and impact will be at each stage in order to use the most appropriate and results-oriented package.

When a company uses overdelivery, that is, when it invests in something more to offer the customer, its expectations regarding the product and the business increase positively, bringing more innovation and a feeling of exclusivity on the part of the consumer.

An example of overdelivery with logistic packaging is companies that send products inside packaging that can become useful later, such as boxes, cups, pots, among other types of objects.

How to choose logistics packaging?

The logistic packaging must be well analyzed so that the company does not have extra costs or dissatisfaction on the part of the consumer at the time of delivery and to make the entire process quick, practical and of high quality. It's needed:

  • Check how many products can be included in the package so that the transport is efficient and safe;
  • Check whether it will be necessary to implement extra protection in the packaging so that the goods do not suffer damage. In the case of products that can break more easily, in addition to the main packaging, a bubble wrap can be used to increase protection, corners, etc.

So, now that you know the importance of packaging in logistics, share this post on your social networks!

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