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US consumers are expected to spend $216.5 billion on these products this year, which represents 22% of total expected US e-commerce revenue in 2022.
This marks one of the slowest growth rates for this e-commerce category. At 13.2%, the year-over-year growth rate of 2022 is significantly lower than the 31% growth rate in 2021 and the 39.8% growth rate in 2020.
Spending on products in the toy and hobby category is expected to continue to increase. Total revenue from these products is forecast to be $245.4 billion in 2023 and $278.4 billion in 2024.
Fashion ranks second in the list of top online shopping categories among US shoppers. Revenue from this category in 2022 is expected to reach $207.7 billion, followed by furniture at $149.5 billion, electronics at $147.1 billion and cosmetics, health and home appliances at $99.71 billion.
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