Everything you need to know about Walmart+, Amazon's New Competitor

on December 15, 2020

Walmart shoppers just got some great news!

Walmart + Amazon's New Competitor Competitor! Walmart customers who choose for paying a membership fee of $98 per year, they will get free shipping on orders of any size starting last Friday.

Walmart announced the subscription benefit on Wednesday, removing the previous requirement that orders amount to at least $35 to qualify for free shipping.

The advantage comes two months after Walmart launched its membership service called Walmart+, which it hopes will compete with Amazon's Prime membership program.

Walmart+ members will receive free next-day and two-day shipping for non-perishable items shipped by Walmart, regardless of purchase amount. The move builds on the retailer's pledge to continue adding benefits to its membership program, which also includes unlimited free food deliveries and fuel discounts.

Walmart + an alternative to Amazon Prime services

However, direct delivery from Walmart's physical stores on basic items like fresh groceries will still have a minimum cost of $35 and can arrive as early as the same day.

Walmart, based in Bentonville, Arkansas, has a long way to go to catch up with Amazon Prime. Launched in 2005, Prime has more than 150 million members worldwide who pay $119 a year, or $12.99 a month, for faster shipping and other perks like discounts at Amazon's Whole Foods supermarkets.

Janey Whiteside, Walmart's director of customer service, declined to provide a membership number for Walmart+, but said removing the $35 limit was something customers wanted.

Walmart's online sales are skyrocketing as more people turn to the company to order groceries online and pick them up from a store as a way to protect themselves during the pandemic. But the world's biggest retailer is still a distant second online behind Amazon.

Walmart is expected to take 6% of all online sales in the US this year, compared with 38% for Amazon, according to market research firm eMarketer.

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